"Ideal for the college survey course: judicious introduction plus just the right admixture of explanatory notes (vital for American students' comprehension of dialect words), up-to-date bibliography, and several other brief, indispensable supports to well-informed reading."
--Katherine Linehan, Oberlin College
Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three