"Ideal for the college survey course: judicious introduction plus just the right admixture of explanatory notes (vital for American students' comprehension of dialect words), up-to-date bibliography, and several other brief, indispensable supports to well-informed reading."
--Katherine Linehan, Oberlin College
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.